Au'some Candy in Monmouth Junction, NJ chooses its licenses based on longevity potential rather than current trends.

According to Rose Downey, vice president of operations, distributors need to keep their hands on the pulse of what consumers are purchasing and what trends kids are leaning towards. "Retailers should determine what to carry based on their demographics. For example, some c-stores cater to on-the-go consumers, so they will choose a licensed product line that caters to these customers," she says.

Candy Industry May 2008 - Squeezing More Sales

"As more and more people become health conscious, manufacturers need to keep up with the demands of the consumers, therefore creating choices for a consumer, " says Rose P Downey, v.p. of operations at Au'some™ Inc.

As a result, Au'some™ introduced new ways to represent its fruit snacks. Florida's Natural® Fruit Snacks and Florida's Natural® Pocket Fruit™ are high in real fruit and fruit juice content and come in different types of packaging."

 

 

Professional Candy Buyer January 2008 - Lollipops: Sticking out in the Crowd

"You don't need a license to sell a pop, but brand recognition is not what kids look for either. They want a 'kewl' factor. When you have a great lollipop and you put Spider-Man™ or American Idol® on it, impulse consumers gravitate toward them."

 

 

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